Design Sprint : Re-designing Mytransport.SG application Case Study.

Team meeting in progress.
  • Lee Le, Decider
  • Ain Sahimi, Facilitator
  • Intannur Ain, Team member
  • Huang Junyi, Team member
  • Sean Neo, Team member
Existing MyTransport.SG Application with a 2.4/5 Rating on Apple Store.
Our Design Sprint timeline
  • Map (Week 1): In this week, other than asking and hearing from the experts, we sought out on setting the tone right for the sprint. We determined our long term goal, listed sprint questions to raise concerns and narrowed our broad challenge into specific target for this sprint.
  • Sketch — Produce Solutions (Week 2): We conducted lightning demos to get inspired and undergone the 4-step sketch process where we took notes, ideate, drew rapid variation of ideas and detailed solution sketch.
  • Decide (Week 3): Through processes like heat-map, speed critique and straw poll, the winning solution was then voted to be prototype.
  • Storyboard (Week 4): We conducted user test flow to prepare the steps for prototype and sketched exactly what would be in each step for storyboarding.
  • Prototype (Week 5): We made use of the software Marvel to design our prototype.
  • Test & Learn — User Testing (Week 6): We conducted our usability testing with 5 users. Testing results were then synthesized to find out the challenges and what worked for our prototype application. This helps to guide the team for future development.

Week 1 : Map

Turning insights into opportunities.
Voting Result for our ‘How Might We’ Questions
  • How Might We cater the app functions to be more customised?
  • How Might We find a focus target audience for the application?
  • How Might We rebrand the app so that it is not just a government app?
Our Long Term Goal in 2 Years.
Brainstorming for our Sprint Questions
Voted Sprint Questions
  • Can we provide a service that is relevant and is able to help Singaporeans from all walks of life in their daily commuting.
  • Can we make the application customisable for their different needs?
  • Reach their destination successfully and/or with all the information being available on the app.
  • Public Transport Users
  • Drivers
  • Cyclists.
Mapping out user flow to target on one area we want to focus on.
Target for our Sprint.

Week 2: Sketch — Producing Solutions

Ideas from Lighting Demo.
  • Google Maps — Breakdown of bus stops, the duration in between transits, Navigation Guide, etc.
  • Office 365 — An overview of the various softwares, where users are able to customise based on whichever softwares they used most often.
  • Visit Singapore — Filter & Sort out the features that users may want/need
  • gothere.sg — Sorting out of routes and providing key information.
Overview of the 4-Step Sketch Process
An example of a Crazy 8 sketch by one of our team members.
Our Solution Sketch

Week 3: Decide — Vote on Solutions

Voting on Solution Sketch.
  • Customise available transport features
  • Ability to expand and hide the features’ interface.
Speed Critique
  • Having personalised features
  • Having an alarm notification feature to help user on their journey
  • Having travel related news flash
  • Having various features customisable for users based on their needs.
  • Organised transport feature in an expandable window below the app
  • Filters to explore different amenities on the map
  • Personalised feature such as greeting message to the user when login
  • A personalised greeting message.
  • Filtered amenity feature.
Our final solution,

Week 4: Storyboard

Our User Flow in a summary.
First draft of storyboarding
Final Storyboarding with images.

Week 5: Prototype

  1. Improving the journey planner of the app
  2. Making the app more personalised for users
  3. Integrating various features into the app.
  • 2 Maker — Responsible for the skeleton and wireframing of the app.
  • 2 Asset Collector — In charge of the visuals of the prototype.
  • 1 Stitcher — Final touches and making sure every page runs seamlessly.
Low Fidelity Wireframe Sketch
Our final prototype done on Marvel.

Week 6 : User Testing — Moment of Truth.

  1. How was your experience? How is the flow?
  2. What are your thoughts about the alarm?
  3. What are some of the other improvements you think the app can have?
  4. Note if the user taps on any other functions that we did not link up
  5. if they swipe up to see the feature can ask them why did they do that.
  6. Anything features that they like.
  7. What would they expect from the filter tabs?
User Testing Findings Table
User Testing Pattern Findings
  • The user used the recommended route (5 Users)
  • The alarm function is useful. (4 Users)
  • They liked the bus arrival timing feature (3 Users)
  • Instructions on the screen may not be clear enough. (4 Users)
  • Map/Route must be zoom-able/move-able. (3 Users)
  • Feature not applicable to the user or never use (3 Users)
  • 2 years’ time, our product will be used by Singaporeans as their go-to travel app even for people with special needs.
  • Can we provide a service that is relevant and able to help Singaporeans from all walks of life?
  • Can we make the application customisable for their different needs?
  • Taking the negative feedback and turning them into opportunities by improving the prototype and hopefully fix the existing issues.
  • Gather more data to better understand the user and their needs.
  • Continue doing more sprints to further improve the other parts of the app.
  • Given the tight schedule of the sprint, we managed to target and resolve some of the questions that we sought out to answer.
  • Design Sprint in a remote setting is challenging as it may lack clear communication between team members. Thus, we had to put in extra effort and make use of other tools to overcome this gap.
  • There are still much to be improved from our prototype but everything is a work in progress and there are always learning outcomes that we can take away even if it is not 100% successful.
  • It is important to stay on track and align to our goals and always refer back to the Sprint Question.

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